Visual Merchandising Third Edition
- Veröffentlicht: Feb 02 2016
- Seiten: 224
- 280 x 206mm
- ISBN: 9781780676876
It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising.
Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.