This beautifully designed book uses puzzles and visual challenges to demonstrate how typography, signage, posters and branding work.


Through a series of games and activities, such as spot the difference, matching games, drawing and dot-to-dot, readers are introduced to concepts and techniques in an engaging and interactive way. It is illustrated with typefaces, posters and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz. This second edition has been updated to include a brand new chapter on page and cover design layout.

The central section of the book comprises sticker sheets, die-cut templates and coloured paper, making it an irresistible gift for anyone with an interest in the art of visual communication.