Creating a Brand Identity: A Guide for Designers
- Veröffentlicht: Jan 18 2016
- Seiten: 160
- 230 x 191mm
- ISBN: 9781780675626
Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.
Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.