Welcome reader. Please, make yourself comfortable: pull your chair nearer the fire, put your feet up on the dog, settle your cheeks into the toilet seat. This is The Memeing of Life, an exhaustive, exhausting, guide to the world of internet memes.

Perhaps you have no idea what a meme is, so have bought this little book to expand your small mind. Possibly you’re the sort of friendless berk who is already an expert but has picked the book up in order to poke holes in it. Whoever you are, wherever you're from, you're in the right place: prepare to learn everything you need to know about the greatest thing the internet has to offer – memes!