Innovation Accounting

A Practical Guide For Measuring Your Innovation Ecosystem’s Performance

Dan Toma and Esther Gons

Erscheinungstermin September 2021


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Artikelnummer: 9789063696207 Kategorien: , ,

When a company is committed to growing through innovation – not just exploiting the existing business models – standard accounting documents offer insufficient and, oftentimes irrelevant data. Innovation Accounting is a practical guide for these companies to help them measure and track innovation. The book provides tools, frameworks, templates, and visualizations that can be easily understood and applied. These can all be used by executives looking for a new way of measuring corporate performance in a world where accounting-recognized assets are becoming commodities, by investors seeking better ways of looking at a company’s growth potential, and by managers who need to valuate innovation product teams using more than just financial indicators. Innovation Accounting is an essential go-to book for anyone that wants to measure their company’s innovation ecosystem.

After co-authoring the award winning book The Corporate Startup, Dan Toma founded the consultancy company Outcome. Here he is helping large companies transform to be able to grow for the future while running their day-to-day core businesses. In this capacity he worked with blue chip companies around the world, most notably: Allianz, Bayer, DNB and DNV GL.
In 2020 Toma was featured on Thinkers50 Radar List of management thinkers to watch.
Esther Gons is the founder and CEO of GroundControl. GroundControl is innovation software that focuses heavily on innovation accounting and helps corporate startup teams with the development of new business models. They work with clients such as Schiphol Group, DHL and ABN Amro. Gons is an international speaker on topics of corporate innovation, innovation accounting, portfolio management and startups. She has been an entrepreneur for over 20 years and mentored over several hundred startups, for example as investor at NEXT Startup Ventures, lead mentor in the Rockstart Accelerator programmes and Lean Startup Machine weekends.

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Artikelnummer: 9789063696207 Kategorien: , ,
  • Paperback with Flaps
  • 304 pages, numerous illustrations
  • Größe: 240 x 190 mm
  • ISBN: 9789063696207
  • Text englisch