Design Things That Make Sense

Tech. Innovator’s Guide

Deborah Nas

Erscheinungstermin Mai 2021



Artikelnummer: 9789063696146 Kategorien: , , ,

This book is the first and complete guide to designing technology-based products and services. It answers questions like: Why do some products become a success while others fail? Why do some products create value while others destroy it? Why is there so much technology-push and so little thinking from the outside-in?

Technology unlocks new capabilities that nobody asked for, but applied correctly can create value for users. This sounds easier than it is; designing successful tech products and services requires a unique approach. Through case studies, practical insights, examples, tips and tools, readers will learn how to adopt a user-centred mindset and apply technologies in a meaningful way.
The book contains over 50 design strategies to design strong benefits and minimise the resistance people might have against new technologies. It is for innovators who want to do better and design products and services that make sense.

Deborah Nas is a well-known public speaker on innovation and technology. She is a professor of Strategic Design for Technology-based Innovation at the TU Delft, faculty of Industrial Design Engineering and a visiting professor at the Polytechnic University of Milan.
She has over 25 years of hands-on experience, leading innovation projects at Heineken, Philips, ABN Amro, Vaillant, Leaseplan, governmental organisations, and many others. She also holds multiple board positions, for example a supervisory board position at Hardt Hyperloop, Europe’s frontrunner in the development of a revolutionary and sustainable transportation system.


Artikelnummer: 9789063696146 Kategorien: , , ,
  • Klappenbroschur
  • 176 Seiten
  • Größe: 170 x 170 mm
  • ISBN: 9789063696146