{"title":"Small Business","description":null,"products":[{"product_id":"print-production","title":"Print Production","description":"The result of 35 years of experience in the publishing and printing industry, this bible provides all the information needed by anyone who wants to print and produce any type of document whether a book, a magazine, a poster or a brochure.\u003cb\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003eGraphic designers, editors, production controllers, and those working in communications and marketing will find all they need to know and understand in this must-have book that clearly and authoritatively presents the theoretical facts and the technical information, but also deals with the human know-how.\u003cbr\u003e Richly illustrated and produced to a very high spec, this key companion covers the whole process of production step-by-step, from initial concept to the achievement of a printed object. It provides many practical tips, alerts on the traps to avoid and answers those tricky questions that you may be afraid to ask.","brand":"LKP Quercus","offers":[{"title":"Hardcover","offer_id":47501635453272,"sku":"9781529430158","price":60.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/6395\/0757\/files\/9781529430158-original.jpg?v=1762404235"},{"product_id":"the-fashion-entrepreneur","title":"The Fashion Entrepreneur","description":"This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.\u003cb\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eLed by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.","brand":"LKP Quercus","offers":[{"title":"Hardcover","offer_id":49868669780312,"sku":"9781529428667","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/6395\/0757\/files\/9781529428667-original.jpg?v=1764998227"},{"product_id":"dont-get-a-jobmake-a-job-new-edition","title":"Don't Get a Job…Make a Job New Edition","description":"Is it your dream to make it as a creative? Imagine for one moment that there are no employers, no firms to send your CV to, no interviews to be had. How would you forge your own path? The most ingenious and driven designers have found ways of making opportunities for themselves across the creative disciplines - ways you can learn from too.\u003cbr\u003e\u003ci\u003eDon't Get a Job?... Make a Job\u003c\/i\u003e celebrates the various strategies that the next generation of creatives are taking to gain exposure and define their own success. \u003cb\u003eThis revised edition includes inspirational advice and a new chapter on making a difference, features new stories from 13 innovative designer-entrepreneurs, and checks in with many of the original creatives from the first edition.\u003c\/b\u003e","brand":"LKP Quercus","offers":[{"title":"Paperback","offer_id":57613438845272,"sku":"9781529420364","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/6395\/0757\/files\/9781529420364-original.jpg?v=1782979578"}],"url":"https:\/\/www.laurencekingverlag.de\/collections\/small-business.oembed","provider":"Laurence King Verlag","version":"1.0","type":"link"}