{"title":"Marketing","description":null,"products":[{"product_id":"marketing-fashion-third-edition","title":"Marketing Fashion Third Edition","description":"\u003ci\u003eMarketing Fashion\u003c\/i\u003e is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.\u003cbr\u003e\u003cbr\u003eFor this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry.\u003cbr\u003e\u003cbr\u003eChapters:\u003cbr\u003eMarketing Theory\u003cbr\u003eThe Fashion Market\u003cbr\u003eResearch \u0026amp; Planning\u003cbr\u003eUnderstanding the Customer\u003cbr\u003eBranding\u003cbr\u003ePromotion","brand":"LKP Quercus","offers":[{"title":"Paperback","offer_id":49868669518168,"sku":"9781529420326","price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/6395\/0757\/files\/9781529420326-original.jpg?v=1760758815"},{"product_id":"the-brand-book","title":"The Brand Book","description":"\u003cb\u003eWonderful book which I couldn't put down. -\u003ci\u003e Charlie Marshall, CEO \u0026amp; Founder, Loaf\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA healthy blast of brutally honest common sense. \u003ci\u003e- \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cb\u003eRory Sutherland, Vice Chairman, Ogilvy UK\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cb\u003eThis needs to be in all marketing\/communication colleges. - \u003ci\u003eMalcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide\u003c\/i\u003e\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003eThe Brand Book\u003c\/i\u003e provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.\u003cbr\u003e*\u003cb\u003eA number one bestseller in branding and logo design\u003c\/b\u003e* \u003cb\u003eNovember 2022\u003c\/b\u003e","brand":"LKP Quercus","offers":[{"title":"Paperback","offer_id":57613434978648,"sku":"9781529420173","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/6395\/0757\/files\/9781529420173-original.jpg?v=1782979553"}],"url":"https:\/\/www.laurencekingverlag.de\/collections\/marketing.oembed","provider":"Laurence King Verlag","version":"1.0","type":"link"}