{"title":"Apparel, garment and textile industries","description":null,"products":[{"product_id":"marketing-fashion-third-edition","title":"Marketing Fashion Third Edition","description":"\u003ci\u003eMarketing Fashion\u003c\/i\u003e is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.\u003cbr\u003e\u003cbr\u003eFor this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry.\u003cbr\u003e\u003cbr\u003eChapters:\u003cbr\u003eMarketing Theory\u003cbr\u003eThe Fashion Market\u003cbr\u003eResearch \u0026amp; Planning\u003cbr\u003eUnderstanding the Customer\u003cbr\u003eBranding\u003cbr\u003ePromotion","brand":"LKP Quercus","offers":[{"title":"Paperback","offer_id":49868669518168,"sku":"9781529420326","price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/6395\/0757\/files\/9781529420326-original.jpg?v=1760758815"},{"product_id":"the-fashion-entrepreneur","title":"The Fashion Entrepreneur","description":"This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.\u003cb\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eLed by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.","brand":"LKP Quercus","offers":[{"title":"Hardcover","offer_id":49868669780312,"sku":"9781529428667","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0593\/6395\/0757\/files\/9781529428667-original.jpg?v=1764998227"}],"url":"https:\/\/www.laurencekingverlag.de\/collections\/apparel-garment-and-textile-industries-pid-191688279.oembed","provider":"Laurence King Verlag","version":"1.0","type":"link"}